“We want people when they think about the redwoods to think about Eureka. It’s time for Eureka to believe in itself as a place worthy of marketing on its own and want to utilize the marketing of Eureka as more than a draw for tourists. We want to recruit businesses and broaden the message.” Rob Holmlund Eureka’s Community Development Director professes in The Times-Standard. Holmlund pointed out that the city is looking to expand its marketing beyond tourism and tourism-focused marketing; he said the goal is to expand on the “live, work and play” theme focused on what the city has to offer.
For those of us that are compelled to “live, work and play” in Eureka we say WTF?
How about beginning to try to fix the many problems in Eureka, so that when tourists and visitors do accidentally stumble on the City, they are pleasantly surprised instead of horrified. We know us saying this going to really upset the “I like Eureka” crowd but we got call it as we see it.
When visitors show up now from the south the first thing that hits them is the very unattractive sprawl of South Broadway. Not too far into town, they start seeing the vast amount of street people, druggy tweakers, and houseless people walking along highway 101. A little further up the road, they get to play Eureka’s life-size VR version of Frogger.
When they arrive in the heart of the City in what should be the crown jewel of Eureka it’s Old Town. If they’re brave enough to stop and walk around they invariably run into tweakers arguing and violently spewing profanities at each other. If they take a break from yelling at each other then they’ll be hitting up the visitors for cash. If they survive all that and a walk on the boardwalk they get back to their vehicle only to find it being broken into. Now we admit not everyone gets their car broken into while visiting Eureka.
It happens enough that it’s a thing.
So go ahead Eureka, advertise your city, before you’ve made your bed and washed your dishes. Invite everyone in to see your dirty laundry.
Find places for all the people to live.
Get the druggies into treatment.
Most importantly get the criminals off the street!
Then promote the City……..meanwhile promoting the redwoods still makes sense.